VW - Virtual Test Drive

The ID.4 EV Virtual Test Drive is an immersive, first-of-its kind virtual experience that reaches people primarily through Pinterest. Users can choose to drive along the coast or through the mountains, then sit back, relax, and look around the car in a 360º interactive view as it drives. We designed the experience to feel like a scavenger hunt, placing hotspots around the car and encouraging people to look around and learn about the ID.4. Every action is intentional and reinforces the car’s impressive features: If users look up while in the mountains, they learn about the panoramic glass roof and are rewarded with a view of the Northern Lights. Our team brought it all to life with WebGL and 360º videos to deliver a highly advanced driving experience in a web browser.