The tallest AR installation in the world

Melbourne-based artist George Rose spends most of her time climbing up ladders and painting murals. Since abandoning her formal design training, George has pursued a multidisciplinary art practice using colour, gradients and type to spread her message. This print, produced by SUTU, was over 35 metres high and flooded with light from every direction which causes AR tracking issues.

SUTU chose a matte finish for the printed surface and created optimal viewing areas at certain times of the day.