An amazing kinetic artwork

Pulse is a kinetic artwork commissioned for Equinox's new global headquarters located in Hudson Yards, New York. The installation evolves through dynamic visualizations that are driven by members entering Equinox locations around the world. The piece is an exploration to visualize the true heartbeat behind the company - the activity of the members themselves.



Pulse is a two-story-tall installation built from 390 Brixels - infinitely rotating, digitally controlled, mirrored and matte-black "bricks" that move together to create mesmerizing visualizations. BREAKFAST's pieces are extremely unique in that, while they are controlled digitally, they are entirely kinetic and do not utilize screens. We can only guess but we think that we will be seeing many more of these types of installations all over the world.